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Rainbow doctors and nurses combat childhood hunger with red noses (VIDEO/AUDIO)

CLEVELAND -- Stethoscopes, lab coats, scrubs, noses -- that was the attire for doctors, nurses and staff at University Hospitals Rainbow Babies & Children's Hospital today as they raised money to combat childhood poverty and hunger. Started by Comic Relief a quarter century ago, March 26th is National Red Nose Day, a time for raising money and awareness for poverty through entertainment.

"We've got tons of red noses and we're going to round in the hospital," says Nancy Bass, MD, a pediatric neurologist who organized the Rainbow event. "The red nose just  puts a smile on a kid's face and that's where the Comic Relief comes from and brightens up their day."

Red Nose Day has raised more than $1 billion to fight poverty around the world. Money and donations from Rainbow went to the Cleveland Food Bank.

TMI? NBA calls foul on too much medical information

CLEVELAND -- FitBit, Jawbone, Gio, myTREK, even wellness apps on your smartphone -- we can't get enough health information. So if data on heart rate, body temperature, and movement is good, why has the NBA banned the Whoop?

"Initially, I was quite surprised to see that it was banned because of the effects of wearable wellness being so prevalent in our society today," says Roy Buchinsky, MD, Wellness Director at University Hospitals Case Medical Center. But upon further review, it comes down to an unfair advantage for those using this device. "This is real time information that they are receiving that really can make a difference with regard to the player as well as the coach making any decisions about staying on or staying off the court."

With more data and technology available, however this issue won't be going away. Cavs point guard Matthew Dellavedova wore a Whoop for fifteen games this season, until the NBA gave his wrist a proverbial slap by making him take it off in March since it's banned  to wear during games. But a Whoop even adorns the wrist of teammate LeBron James during one of his Kia commercials, proving competitive athletes will continue looking for a competitive advantage.

"As the technology becomes more and more developed, so too you are going to see more devices that are going to be able to track various forms of physiological activities to ultimately make that athlete even more of an elite athlete."

Some sports experts believe monitoring devices will eventually be allowed in competition. But, for the rest of us, Buchinsky says FitBits and other wearable wellness devices will continue to have benefit now, especially for getting to the daily 10,000 step threshold for maximum benefit.

New way of using radiation for prostate cancer limits side effects for patients (VIDEO)

CLEVELAND-- Early stage prostate cancer patients could soon have a targeted radiation treatment option that significantly reduces side effects. University Hospitals Seidman Cancer Center physicians have started the world’s first clinical trial using a new form of stereotactic body radiotherapy (SBRT) to deliver radiation to a specific area of the prostate invaded with cancer – instead of the entire gland. The study aims to determine if treating a targeted cancer region in early stage prostate cancer can increase treatment options and reduce the side effects of radiation.
Men diagnosed at this stage have two primary treatment options: “active surveillance,” where the patient simply undergoes regular monitoring, or alternatively, whole gland therapy with either surgery or targeted radiation therapy applied to the whole prostate. Due to the prostate’s close proximity to the bladder and the rectum, whole prostate radiotherapy, at the levels needed to eradicate malignancies, has a significant risk of causing side effects for men, including rectal bleeding and erectile dysfunction.
“We hope by combining the pathology with the imaging we will treat the correct area to reduce failures and not treat such a large area that it increases the side effects,”  says Rodney Ellis, MD, Radiation Oncologist at UH Seidman Cancer Center.
For men who have a single lesion, the trial offers a minimally invasive treatment completed in three sessions over a week using SBRT. Clinical researchers recently enrolled the trial’s first patient, Marvin Gossett, who has reported no side effects to date.
If Marvin’s results are repeated in other patients, the trial could have a significant impact on the standard of care for men diagnosed with low or intermediate risk prostate cancer. 

University Hospitals 150th Celebration (VIDEO/AUDIO)

CLEVELAND -- Highlights from University Hospitals' 150th anniversary celebration, including an event at Cleveland Convention Center and "Lighting the Town Red," red lights bathing Cleveland landmarks.

Whoop Wearable Technology (VIDEO/AUDIO)

CLEVELAND -- Roy Buchinsky, MD, Director of Wellness at University Hospitals Case Medical Center, talks about the NBA banning players from wearing the Whoop wearable wellness device because it gives a competitive advantage by giving teams more information on players during the game.

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