Following an extensive nationwide search for an innovative marketing leader, University Hospitals has announced the appointment of Arthur E. (Ted) Keegan as Chief Marketing Officer for the UH system.
He began Jan. 29, 2018 and reports to UH CEO Thomas F. Zenty III.
“University Hospitals continues to maintain its leadership position in a changing environment by anticipating and adapting to emerging healthcare trends,” said Zenty. “We are influencing our system growth by employing the most contemporary marketing strategies – an approach that emphasizes digital promotion and consumer engagement.”
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