University Hospitals is launching a new vision statement to guide the future success and aspirations of the health system, its 18 hospitals, 26,000 employees and 1.3 million patients annually served.
The statement -- Advancing the Science of Health and the Art of Compassion
-- defines UH as a nationally leading academic medical research center and health system grounded in pioneering research, new technologies and compassionate and personalized patient care.
As part of the vision launch, UH also will kick off an advertising campaign with two commercials airing during the Super Bowl on Feb. 4. The commercials are part of a series of spots featuring real patients and their caregivers sharing their UH experiences.
Following their initial showings, the commercials will be shown on TV stations in Northeast Ohio, in conjunction with ads on radio, in newspapers and digital platforms.
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