Thursday, May 18, 2023

Based on survey of more than 25,000 U.S. household health care decision makers

CLEVELAND -- University Hospitals has been ranked as one of the 30 most-trusted health care brands in the United States in a new study from the branding agency Monigle. 
 
UH is ranked 29th on the list.
 
Monigle, one of the country’s largest independent brand consultancies, evaluated more than 200 brands in its 2023 Humanizing Brand Experience study, which can be found at www.monigle.com
 
The company polled 25,521 U.S. household health care decision-makers about their feelings toward healthcare and their perceptions of industry brands between November and December 2022.
 
“We work diligently to be the trusted hometown health care team for Northeast Ohio,” said Cliff Megerian, MD, FACS, CEO of UH and Jane and Henry Meyer Chief Executive Officer Distinguished Chair. “Validation of our work by outside parties like this lets us know we are on the right track in serving our communities.”
 
According to an article in Becker’s Hospital Review, it is a tricky time for health care brands, given that consumer trust and engagement in healthcare are both in a rut and in what Monigle describes as a state of "malaise." Thirty-three percent of respondents said that they do not always trust their health care provider to make the right decision for them, up from 29 percent the year prior.
 
"We've spoken at length in past reports about the goodwill-inspired trust bump that likely came as a result of individual brand's and our collective industry's COVID response, but this improvement is now gone. People have gone back to trusting our brands even less than they did before COVID," the company noted in the report. 
 
That is why it is even more notable to be able to retain or even gain trust in this challenging environment for hospitals.
 
“Our patients and neighbors understand our passion for and commitment to this community,” Dr. Megerian said. “Whether it’s delivering babies, working to address inequities, conducting groundbreaking research, or bringing hope to families through new treatments, drugs or devices, the people of Northeast Ohio know we will always prioritize their health.”